Using Facebook as a business

More than 1.4 billion people use Facebook to connect with what matters to them, and more than 900 million visit the site every day. Facebook advertisements have become an increasingly popular, as anyone can start a campaign.

Facebook has quickly become the largest marketing channel for most musicians and bands. Facebook works a little differently from the other traditional social media accounts, such as Myspace, Twitter and Youtube. As it’s a little more complex, normally you’d just post something and poof… you’d never see it again. Facebook has come with a whole new networking culture. BUT, Facebook is really not that hard. In fact campaigns can even be ran from your mobile phone!

Top Tips from Northampton artist Billy Lockett:

Make sure you bank account is high

Make sure you have an Iphone

Make sure your target audience is set up right

Make sure you are not focusing on one social network, have Instagram and Twitter all running at the same speed

Make sure you're using the right tags and including current trends in your status